Bukatar wayoyin hannu a Turai na raguwa, amma Samsung ya ci gaba da jagorantar sa a cikin kwata na uku na wannan shekara duk da asarar da aka yi. Kayayyakin wayoyin hannu sun faɗi kashi 16% duk shekara zuwa sama da miliyan 40 kawai a cikin lokacin. Kamfanin ya sanar da shi Sakamakon bincike.
Kasuwan Samsung na kasuwar wayoyin hannu ta Turai ya fadi da maki biyu a shekara zuwa kashi 2022 cikin 33 a watan Yuli-Satumba 13,5, yana jigilar wayoyin hannu miliyan 23. Na biyu a cikin tsari shi ne katafaren kamfanin kasar Sin Xiaomi, wanda rabonsa ya karu da kashi biyar cikin dari a duk shekara zuwa kashi 9,1 cikin XNUMX, wanda kuma ke jigilar wayoyin hannu miliyan XNUMX. Ya kare na uku Apple, wanda rabonsa ya karu da kashi ɗaya cikin dari a kowace shekara zuwa kashi 21% kuma wanda ya sadar da wayoyin hannu miliyan 8,5 zuwa kasuwa.
Matsayi na hudu Realme ta mamaye, wanda rabonta ya karu da kashi uku cikin dari a shekara zuwa kashi 5% kuma wanda ke jigilar wayoyin hannu miliyan 2,2. Oppo ya kammala manyan manyan 'yan wasan wayoyin hannu guda biyar na Turai tare da kashi 4% (saukar da maki hudu a shekara a shekara) da kuma jigilar wayoyi miliyan 1,5. Gabaɗaya, an isar da wayoyi miliyan 40,5 zuwa kasuwannin Turai a cikin lokacin da ake magana.
Counterpoint ya lura cewa Apple zai iya yin mafi kyau, amma batun samar da kayayyaki a China wanda ya haifar da kulle-kulle ya jinkirta ƙaddamar da iPhone 14 a Turai. Siyar da manyan wayoyin hannu na Cupertino ya faɗi sabanin yadda ake tsammani yayin da wasu kayayyaki suka ƙaura zuwa kwata na ƙarshe na wannan shekara.