Kodayake Samsung ya ci gaba da jagorantarsa a cikin kasuwar wayoyin hannu ta Turai a cikin 2020, tallace-tallacen nasa ya ɗan ɗanɗana kaɗan saboda cutar amai da gudawa. Ƙananan tallace-tallacen da aka yi tsammani na layin flagship na bara shi ma ya ba da gudummawa ga wannan Galaxy S20. Duk da cewa katafaren fasahar ya sayar da wayoyi kadan a shekara a duk shekara, kasuwar sa ya karu daga kashi 31 zuwa 32%. Counterpoint Research ne ya ruwaito wannan a cikin rahotonta.
A cewar Counterpoint Research, Samsung ya sayar da wayoyin hannu miliyan 59,8 a Turai a bara, 12% kasa da na 2019. Kasuwannin kasuwancin sa na shekara-shekara zai iya haɓaka ne kawai saboda gaba ɗaya kasuwar ta faɗi da kashi 14% a bara. Babban wanda ya ba da gudummawa ga wannan shine Huawei, wanda tallace-tallacensa ya fadi da kashi 43% a duk shekara.
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Lambar wayar salula ta shekarar da ta gabata ta kasance a tsohuwar nahiyar Apple, wanda ya sayar da wayoyi miliyan 41,3, ya ragu da kashi daya cikin dari a shekara, kuma kasuwarsa ta karu daga 19 zuwa 22%. A matsayi na uku shi ne Xiaomi wanda ya yi nasarar siyar da wayoyi miliyan 26,7, wanda ya karu da kashi 90% a duk shekara, kuma kason nasa ya ninka zuwa kashi 14%.
Matsayi na hudu shine Huawei, wanda har yanzu yana fama a Turai a bara Applemo na biyu kuma wanda ya sayar da wayoyin hannu miliyan 22,9, wanda ya kasance kasa da kashi 43% a duk shekara. Kason sa ya fadi da maki bakwai zuwa kashi 12%. A zagaye na biyar na farko shine Oppo, wanda ya sayar da wayoyin hannu miliyan 6,5, 82% fiye da bara, kuma rabonsa ya karu daga 2 zuwa 4%.
A duk duniya, alamar tambarin kasar Sin Realme ta sami ci gaba mafi girma da aka taba samu, sama da kashi 1083%, yayin da ta sayar da wayoyi miliyan 1,6. Tabbas, irin wannan haɓaka mai kaifi ya yiwu ne kawai saboda alamar ta girma daga ƙananan tushe - a bara ya sayar da wayoyin hannu miliyan 0,1 kuma rabonsa ya kasance 0%. A bara, ta kasance ta bakwai a Turai, inda a shekarar 2019 kawai ta shiga, da kashi daya cikin dari.
Don cikawa, OnePlus ya ƙare a gaban Realme, yana sayar da wayoyi miliyan 2,2, wanda ya kasance 5% fiye da shekara-shekara, kuma wanda rabonsa ya kasance iri ɗaya a 1%.
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