Kamfanin Analytical Counterpoint Research ya buga sako game da Premium smartphone kasuwa na bara. A cewar ta, duk da cewa tallace-tallacen wayar tarho a duniya ya ragu da kashi 12% a duk shekara, amma sun karu da kashi 1% a bangaren da ake samu. Kason wayoyin hannu masu tsada a kasuwannin duniya wajen siyar da su a bara ya kai kashi 55% da ba a taba ganin irinsa ba.
A takaice dai, masana'antun suna siyar da ƙarancin kasafin kuɗi da wayoyi masu tsaka-tsaki fiye da kowane lokaci, kuma wayoyi masu farashin dala 600 zuwa sama suna siyarwa kamar karnuka masu zafi. Bangaren wayoyi masu ƙima tare da farashin $13 (kimanin CZK 400) zuwa sama ya girma cikin sauri a cikin 2022, da kashi 1% duk shekara.
Gidan hoton hoto
A cewar Counterpoint, akwai dalilai da yawa na wannan haɓaka. Duk da mummunan yanayin kasuwa a bara, mawadata masu siye sun fi kariya ga iskar tattalin arziƙin fiye da ƙananan abokan ciniki. A sakamakon haka, tallace-tallace a cikin kasuwa mai mahimmanci ya karu yayin da tallace-tallace a cikin ƙananan da tsakiyar kewayon ya ƙi. Kamar yadda wayoyin hannu ke taka rawar gani a rayuwar mutane, masu amfani suna shirye don kashe kuɗi da yawa akan na'urorin su kuma su daɗe.
Wani mahimmin abin da ya haifar da haɓaka shi ne yanayin "ƙirar ƙima" a cikin yankuna. Buƙatu a cikin ɓangaren ƙima yana haifar da masu amfani da haɓaka sabbin na'urorin su. Ana samun haɓakawa ba kawai a kasuwannin da suka ci gaba kamar Arewacin Amurka ba, har ma a cikin ƙasashe masu tasowa, inda masu amfani da na'urar su ta uku ko ta huɗu suka fara shiga cikin kasuwa mai ƙima.
Kuna iya sha'awar
A cikin sharuddan kowane samfuran mutum, sashin wayar salula na Premium sake sake aiwatar da ruwan hoda a bara Apple, wanda ya sami ci gaban shekara-shekara na 6% a cikinta kuma wanda rabonsa ya kasance 75%. Na biyu a cikin tsari shine Samsung, wanda ya ba da rahoton raguwar kashi 5% a kowace shekara kuma wanda ke da kaso 16%. A matsayi na uku Huawei yana da kaso 3% (raguwar shekara a shekara ta 44%), Xiaomi yana matsayi na hudu tare da kaso 1% (raguwar shekara-shekara na 40%) kuma a saman biyar mafi girma. 'yan wasan da ke cikin wannan filin suna zagaye da Honor, wanda rabonsa ya kasance daidai da na Xiaomi , amma wanda, ba kamar shi ba, ya sami ci gaban shekara-shekara na 110%.
