Ayyukan masu amfani da WhatsApp sun karu sosai a cikin kwata na farko na wannan shekara, bisa ga wani sabon binciken da MoneyTransfers.com ya yi. Tabbas, yana ba da rahoton cewa haɗin gwiwar mai amfani don aikace-aikacen saƙon mallakar Meta ya ƙaru da ƙaƙƙarfan 41%.
Wannan haɓaka ya samo asali ne saboda yawan adadin "masu amfani da wutar lantarki" waɗanda ke amfani da dandalin kowace rana. Binciken ya nuna cewa wannan rabe-rabe na masu amfani yana wakiltar kashi 55% na matsakaitan masu amfani da dandalin kowane wata. Masu amfani tsakanin shekarun 18 zuwa 34, waɗanda kuma suke amfani da Facebook ko Instagram (dukansu na Meta) ƙari, sun ba da gudummawa ga wannan.
Gidan hoton hoto
Rikicin Rasha-Ukraine ma ya taka rawa a wannan karuwa, yayin da mutane ke amfani da app don sadarwa cikin aminci game da ilimi sau da yawa fiye da baya. Dangane da wannan, Telegram, alal misali, shima ya karu da 15,5%, ko Layi. 2022% na matsakaicin masu amfani na wata-wata (MAU) sun yi amfani da dandamali a farkon kwata na 45, haɓaka mai girma daga 35% a cikin kwata na baya. Messenger ya kai 16,4% MAUs, wanda kuma ya haura daga kashi 12% da aka samu a daidai wannan lokacin a bara.
Kuna iya sha'awar
Binciken ya nuna cewa a halin yanzu WhatsApp da Messenger ne ke da kaso mafi girma a kasuwa a Amurka. Sakamakon haka, ƙa'idodin Meta sun kai kashi 78% na amfanin su a tsawon lokacin. Duk da haka, Meta yana fuskantar haɓakar gasa daga sauran dandamali na zamantakewa, kamar Telegram. A cikin shekaru biyu da suka gabata, aikace-aikacen gasa sun sami kashi 22% na kasuwa, idan aka kwatanta da kawai 1% a cikin Q2020 14.
Shi ya sa Meta ma ya yi ta aiki tuƙuru a 'yan watannin nan don samar da sabbin abubuwa masu amfani ga masu amfani da WhatsApp. Waɗannan sun haɗa da ƙaddamar da Ƙungiyar da ke haɗa ƙungiyoyi daban-daban a ƙarƙashin rufin daya, halayen emoji da babban iyaka akan raba fayil.
