Rakuten Viber, jagorar duniya a cikin sirri da amintaccen gudanarwa da sadarwar murya, ya buga sakamakon bincikensa na amfani da Viber Lens tun lokacin da aka ƙaddamar da shi tare da haɗin gwiwa tare da Snap a cikin Yuni 2021 da wasu watanni na fadadawa a manyan kasuwanni. Tun farkon tashin farko, masu amfani da fiye da miliyan 7,3 sun yi amfani da Lens don kafofin watsa labarai kamar hotuna, bidiyo ko GIF, tare da sama da hotuna miliyan 50 da aka ƙirƙira a cikin app.
Dangane da bayanan, a cikin 2021 haɓaka gaskiyar ta amfani da AR Lens mata ne suka fi jin daɗin su, waɗanda ke da kashi 46% na masu amfani da Viber na kowane wata (MAU) kuma suna wakiltar 56% na masu amfani da ruwan tabarau. Har ila yau, mata sun fi maza amfani da kuma aika kafofin watsa labarai: 59% na Lenses mata suna amfani da kafofin watsa labaru kuma 30% daga cikinsu suna aika kafofin watsa labaru, yayin da 55% na Lenses maza suna amfani da kafofin watsa labaru kuma 27% daga cikinsu suna aika kafofin watsa labarai.
Wadanne ruwan tabarau ne aka fi amfani da su? A cewar bayanan, ruwan tabarau mafi mashahuri shine "Cartoon Face,” wanda ke amfani da manya, idanu masu haske da dogon harshe a cikin hoton. Mujallu na zamani sun haɓaka jajayen gashi a matsayin yanayin launi na 2021, kuma wannan yanayin ya kuma ci gaba da haɓaka matattara ta gaskiya, kamar yadda "Red Head" - ruwan tabarau wanda ke ba mai amfani da dogon gashi ja - shine na biyu mafi mashahuri ruwan tabarau akan Viber. A wuri na uku akwai ruwan tabarau na "Halloween Elements", wanda ke sanya abin rufe fuska mai ban tsoro a fuskar mai amfani. The "Tiger Lens" da aka kirkira tare da haɗin gwiwa tare da Asusun Duniya na Yanayi (WWF) shima ya shahara sosai, tare da ruwan tabarau masu ɗauke da dabbobi masu haɗari har ma suna haifar da gudummawa ga WWF a wasu yankuna.
Binciken ya nuna cewa ba kawai ƙarami masu shekaru suna son amfani da ruwan tabarau na AR a cikin hirarsu ba. Ƙungiya ta 30-40 ta kasance mafi girman ɓangaren masu amfani da Lens (23%), masu amfani da su a cikin rukunin shekaru 40-60 (18%) suka biyo baya. Masu amfani da ke ƙasa da shekaru 17 sun yi lissafin kashi 13% na masu amfani da Lens. A farkon shekarar makaranta, an ƙaddamar da ruwan tabarau na wasan kwaikwayo a Slovakia, wanda ya zama mafi mashahuri a cikin dukan Viber portfolio a tsakanin Slovaks. Kusan masu amfani da 200 sun yi amfani da ruwan tabarau na ƙwararru kuma sun yi ƙoƙarin gano menene sana'arsu ta gaba.
Viber ya kuma fito da wani zaɓi na musamman na ruwan tabarau na lokacin biki, daga kyawawan barewa da sleighs masu ban sha'awa zuwa kyawawan daskararrun sarauniya, don sanya bukukuwanku su zama masu daɗi da daɗi fiye da kowane lokaci. Kuna iya samun su ta buɗe kamara a kowace hira da danna alamar fatalwa. Anna Znamenskaya, Babban Jami'in Ci gaban kamfanin ya ce "A cikin shekara mai wahala, lokacin da mutane da yawa suka ci gaba da ci gaba da tuntuɓar fuska da fuska aƙalla sakamakon kamuwa da cutar, Viber ya shiga ya shiga cikin hanyar sadarwar su ta dijital don farfado da ita," in ji Anna Znamenskaya, Babban Jami'in Ci gaban kamfanin. Rakuten Viber. "Ko yana aika gaisuwa ga abokai, ta yin amfani da ruwan tabarau wanda ke sa su zama kamar damisa, ko kuma goyon bayan alamu tare da bayanin gani da suke so, mutane suna neman hanyoyin jin dadi don kasancewa da haɗin kai."
